Safe, formaldehyde hair straightening
What is the issue with formaldehyde?
Shortly after the excitement of Keratin Blow Out and Brazilian Blow Out hair treatments came the concern that many products used to straighten hair contain Formaldehyde.
What is formaldehyde?
Can Keratin based smoothing treatments "hide" the formaldehyde in their formulas?
Why is it included in many hair straightening treatments?
Formaldehyde is the ingredient in Keratin based treatments that relaxes the hair. Many experts believe that without formaldehyde that Keratin hair straightening is not effective.
What does Straight And Sleek use?
Straight and Sleek do not use Brazilian Blow Out of Keratin Blowout - we believe that the best and safest hair straightening products are not keratin based. For permanent hair straightening we use BioIonic Retex or Japanese Hair Straightening or the semi permanent Agave plant based smoothing product.
Why don't more salons use the safe Bio Ionic, Retex or Japanese Hair straightening
Put simply - keratin treatments are very easy for your average hair dresser to apply and got great results in most cases. The BioIonic Retex system is entirely different from keratin products and gives permanent results and cares for the hair BUT is not simple to use. You need a BioIonics certified professional to use this treatment - such as Charmaine at Straight and Sleek.
Why doesn't Retex / Bioionic / Japanese Hair straightening need formaldehyde?
This is a completely different product and hair straightening system - a highly evolved form of the perm solution that is no easy to use and is quite time consuming for the average salon to use. It is surprisingly conditioning to the hair - check our Facebook page for hundreds of delighted clients!